Tag Archives: Marketers
The Buzz on Low Fat Diets
Low fat diets have been promoted by the government and marketers of “low-fat” food products for decades, but are they really healthy? The food pyramid, as promoted by the United States Department of Agriculture (USDA) shows fats at the peak and notates “Fats, oils and sweets, USE SPARINGLY”. Much confusion surrounds this issue. For one thing, there is no specific definition of a “low fat diet”. Plans with a dietary content lower than ten percent and up to 30 percent have been touted as low fa Continue reading
My Recommendation For Rapid Weight Loss
So many marketers promise “fast weight loss” it’s difficult to sort through them all. They fall under these categories Starvation Diets once popularized the so-called “master cleanse” diet: water, lemon juice, maple syrup, and cayenne pepper. Variations of these diets have been around since at least the 1950s. They often also promise “detoxification” through colonics or enemas. Diet Pills and Supplements Dozens of diet supplements promise to speed weight loss. Generally, they claim Continue reading
Bodybuilding: Differentiating Between the Sport and the Lifestyle
For a good many people, bodybuilding means getting ?ripped? and being able to compete in bodybuilding competitions, where competitors look as if they can tear any Ordinary Joe in half in one movement. The competition part of this misconception is partially true: some bodybuilders do compete in competitions to exhibit professionally what they have achieved through months or sometimes even years of discipline and training. However, this misconception, for all its usefulness for marketers of powe Continue reading
Marketing Lends a Helping Hand
Marketing Lends a Helping Hand09/18/08 This article on Marketing as Service by Kevin Zimmerman appeared in 1:1 Magazine earlier this week: The concept of marketing with a heavy focus on service over selling may seem counterintuitive, but a growing number of companies are doing just that. Viewed as an evolution of “distraction marketing,” some marketers are looking to offer customers and prospects something of value that goes beyond the product they’re pitching. A well-know example is Ni Continue reading
Sticking to It: The Art of Adherence
How many times have we been told the formula for maintaining a healthy weight is to eat a balanced diet and exercise regularly? Everybody knows the formula, although sophisticated marketers package it in many creative ways. So if we all know what the formula is, why is it so difficult to apply it to our lives? The secret to losing weight is not Continue reading
Four n twenty – Authenticity Facilitates Radvertising
For non Australian readers Four n twenty is a brand of meat pie, which is very Australian. A brand people know and love. We also know that meat pies really have no place in the push for health and wellness. Pies are not a ‘healthy’ food. And quite frankly, who cares? All foods can be part of a healthy diet and trying to change your product because people can’t control themselves, does not a strategy make. It’s high time food marketers started to realise this. The so called ‘obseity crisis’ Continue reading