Marketing Lends a Helping Hand

Marketing Lends a Helping Hand09/18/08 This article on Marketing as Service by Kevin Zimmerman appeared in 1:1 Magazine earlier this week: The concept of marketing with a heavy focus on service over selling may seem counterintuitive, but a growing number of companies are doing just that. Viewed as an evolution of “distraction marketing,” some marketers are looking to offer customers and prospects something of value that goes beyond the product they’re pitching. A well-know example is Ni